You can generate a self-sustaining flow of quality leads and booked jobs by mixing the right online marketing strategies for electricians. This will not only increase your bottom line, but also help you establish yourself as the authority in your market. An effective marketing campaign can make the difference between a failing business and a successful one.
Electrician work mostly comes in the form of one-time projects, so it is difficult to rely on recurring revenue in this industry. It’s important to make your business easy to locate and easy to remember, so a potential customer can find you immediately.
Consumers turn to the internet first to find information. By simply clicking on a few buttons, customers can find a local electrician, contact multiple contractors for quotes, and quickly move on with their day. The average consumer leaves a web page 10-20 seconds after first landing on it, so you only have a few seconds to capture their attention.
The best electrician marketing plans engage customers throughout their online buying journey across multiple channels (paid, organic, social media, email, etc.) Today’s buying journey is full of looping twists and turns when choosing an electrician for hire:
- Awareness – Your customers first realize they have a problem
- Consideration, Research, and Discovery – Your customers evaluate your business and your competitors based on your website, online reviews, and perceived expertise.
- Purchase – Your customers buy your services.
- Post-Purchase Experience and Customer Loyalty – Your customers leave you an online review, subscribe to your monthly email newsletter, and become raving fans of your business.
Increase Branding Recognition with these Strategies
1. You Need an effective Electrician Website
To make your company easy to find, you need to make sure to create and maintain a website that will come up in an internet search. Building your company’s presence online will funnel more customers your way.
- Your website needs to be visible – It needs to be visible in search engines like Google.
- Your website needs to be mobile friendly – studies show that many consumers won’t recommend a business with a poorly designed mobile site. If that’s not enough to convince you, Google also ranks mobile websites higher in the search engine results.
- Your website needs to be secure – Your website should be HTTPS. Data breaches and hacked consumer information are commonplace now—and your website visitors know this. If your electrical website has any place where users can fill in personal information (even if it’s just a phone number and email address) it needs to be secure.
- Your website needs to be fast – Website visitors need to see something happen on your site in under three seconds. If not, they’ll leave and go to another website.
- Your website needs to have a great user experience – Is your website easy to navigate from a mobile device? Is your contact information front and center? Is it intuitive and does it answer top questions right away? Is it attractive? It needs to be all of the above. Once your page loads, users form an opinion in 0.5 seconds. They expect to be able to find information easily and quickly—especially from a mobile device.
2. Improve Search Engine Optimization for Electrical Contractors
Can your website be found in search engines? On your electrician website, use common keywords related to the industry, such as “wiring” or “lighting,” both throughout your website and specifically as the title of pages. This will increase the performance of your site in search engines, in turn driving more web traffic your way. This concept is known as Search Engine Optimization (SEO).
On top of general SEO, you’re also going to need a dash of local SEO, which is the process of helping your business show up in Google’s local listings. To show up in the local listings you need to optimize your NAP (name, address, phone number) citations across the web. The more local citations you can build with consistent NAP information, the better.
3. Your Electrician Marketing Plan Should Include Social Media
List your company on social networking platforms, such as Facebook, LinkedIn, Instagram, and Twitter. Your business gets more exposure and advertising opportunities by creating a profile on these platforms.
Your posts can consist of a variety of topics ranging from special deals to public service announcements to get more people to view your pages. The goal here is to create brand recognition. When a customer needs electrician services, you want them to think of you first.
LinkedIn is great for commercial advertising. Four out of five LinkedIn members drive business decisions, and LinkedIn’s audience has 2x the buying power of the average web audience. If you want more commercial clients, distribute your content on LinkedIn and put an ad budget behind it. You can target ads by company name, company industry, company size, job title, job function, fields of study, member groups, company followers, and much more.
Your social media pages are an extension of your company, so keep your social media pages clean, organized, and professional. When a customer sees well-organized marketing content, it shows you put time and effort into it. Current and potential customers will then assume you’ll have the same mentality when it comes to solving their electrical problems for them.
4. Use Email Marketing for Electrical Contractors
Email marketing for electrical contractors is an inexpensive, reliable way to increase both new and recurring business. In today’s world, consumers are connected to digital technology 24/7. With all the noise, it can be hard for you to stand out above your competitors. Email marketing campaigns are simple, efficient, cost-effective, and read by relevant eyes. Opt-in email marketing, drip email marketing, and marketing automation are low-cost ways to increase referrals, up-sells, leads, and booked jobs (sales)!
5. Customer Service as an Electrician Marketing Strategy
It’s cheaper to keep an existing customer than it is to find a new one. If you’ve found that you don’t have many customers coming back for repeat services, you likely have a customer service problem. Customer service is too often viewed as an afterthought by companies, and it’s a major mistake.
The most effective long-term growth strategy any contracting company can use is top-notch customer service. The first step to evaluating your customer service strategy is to find out how well it’s working in the first place. If your customer service representatives (CSRs) aren’t doing a great job, provide them with a little extra training to help guide them along the way.
6. Increase Electrical Leads with Online Reviews
The first thing everyone will check when they find your company is your reviews. An impressive series of positive testimonials are the best way to convince a customer to do business with you. This means you have to ask your customers to submit reviews when you have completed services for them.
Sending your customers a link to your Google review page when you send them invoices can do a lot of good. If you ask customers about their positive experiences, you would be surprised at how eager they are to share them.
7. Word of Mouth Marketing Strategy
Word of mouth advertising is still very much relevant today, even in the age of technology. Each time an electrical technician completes a residential job, make sure he/she leaves a few business cards behind with the customer.
Customers love to recommend an electrician company to their neighbors, especially if they’re impressed by their new lighting system or any other cool new home project. If your current customers have a few of your business cards, they can easily give their neighbors a card and create easy new leads for you. Even the smallest amount of marketing effort can make a great impact on your electrical business’s success.
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Are your customers unknowingly damaging their major appliances? Explore some common ways that homeowners damage their appliances and how to provide them with helpful preventive maintenance tips.
Are your customers unknowingly damaging their major appliances? Explore some common ways that homeowners damage their appliances and how to provide them with helpful preventive maintenance tips.
Are your customers unknowingly damaging their major appliances? Explore some common ways that homeowners damage their appliances and how to provide them with helpful preventive maintenance tips.
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