7 LOW-COST PLUMBING BUSINESS MARKETING IDEAS
Plumbing can be a very competitive market since your customer set is mostly limited to local clientele. In order to have a steady pace of customers and a healthy cash flow, you need to focus your attention on getting more leads on a consistent basis.
Here are 7 low-cost plumbing marketing strategies you can utilize to successfully grow your plumbing business.
1. Add A Resource Blog to your Website
Blog to Build Trust, Establish Credibility, and Educate
Blogging about plumbing-related topics establishes your expertise in the field and educates potential customers. Create interesting, educational, and shareable content that positions you as industry experts and keeps your services top-of-mind for prospective customers. Think of each new blog post as an opportunity to get new leads. By providing multiple call-to-actions in each blog post (e.g. free webinar or free trial), you dramatically increase your chances of getting new leads.
Blogs are also a great way to give your customers a good sense of your business’ personality. Customers are able to hear your personal voice, see your passion for what you do, and clearly understand what you can do for them.
Plus, keeping up a steady stream of quality blog content is one of the best ways to make search engines pay attention to your website. Companies that blog have more inbound links (links from another website to your website). Search engines love inbound links. Inbound links let search engines know that you’re credible and they’ll reward you for it.
One of the ways to create a steady stream of blog posts is to write DIY plumbing tutorials for your blog. This may sound counterintuitive, however, people remember those who teach them something valuable. When a customer runs into a problem they can’t fix on their own, you’ll be the first business that comes to mind. Teach them to do the little things and they’ll call you for the more complicated (and expensive) work.
Educational opportunities include more than just how-tos. Try writing about topics like remodeling guides. They help encourage your existing or potential customers to say yes to big projects. These types of blog posts show that you know what you’re talking about and are very capable of helping them fulfill their remodeling dreams.
2. Send Out Consistent Monthly Customer Emails
Email Marketing Keeps Your Customers Informed
When plumbing email marketing is done right, you could be the company that your customers look forward to hearing from. It’s a reliable platform with opportunities for generating more leads, gaining trust, and establishing relationships with current plumbing customers. Plumbing email marketing is an incredibly powerful tool for home services companies that keeps your company top-of-mind. It can increase the earnings you make from your existing customer base and convert more leads to new customers.
What makes an email great? Let’s dive into the key elements:
- Use a single call to action – Your CTA lets customers know what you want them to do, whether it’s visiting your page, giving you a call, or filling out a form.
- Personalize your emails – Personalization builds trust with customers. It tells them that you are the right choice for their plumbing service needs.
- Make emails short and easy to read – Send your customers a short email letting them know you’re looking to benefit their life, such as saving them money. Making sure your message is brief will result in higher click-through rates. Also, remember to layer your content with headings, subheadings, and bullet points to make it easier for your audience to skim and find what you want them to do quickly.
Here are some examples of specific topics that will resonate with your audience:
- Remind customers of required/recommended plumbing maintenance
- Share helpful information or plumbing tips to build brand loyalty, such as how to shut off your water or signs of a failing water heater
- Offer seasonal reminders, especially during the winter, to help customers keep their plumbing running smoothly
3. Go Live on Social Media
Engaging with Your Community Helps to Convert Leads
Customers are seeking connections — with people and brands. Social media has turned into a place where brands can engage in meaningful conversations and turn those conversations into followers and customers.
Get more out of your social media accounts and build your online presence by going live on your social media channels. Live videos receive a higher organic reach and interaction than regular videos. As a result, it gives you the opportunity to truly engage with your audience in real-time, in turn, building trust and loyalty.
Live streaming is great for Q&A sessions because you can gather questions both ahead of time and during the live stream in the comments. You can ask your audience what questions they have about plumbing services you offer, products you sell, pricing, or anything else. Go live for things like job walk-throughs (with the permission of the customer), company news, demo videos, live office tours, or company events. Be creative and have fun with it!
4. Create a Google Business Profile at No Cost
Highlight What Makes Your Business Unique
Sign up for a free business profile on Google. It will help your plumbing business appear on local search results, grow your business website traffic, and make it easier for potential customers to find your services.
Your Google Business Profile gives visitors a snapshot of your business and services, including your contact information, logo, service area and hours, client reviews, and pictures. You can even discover what keywords people search to find your business online to help you better understand how your business connects with customers.
5. Be Active in Your Community
Increasing Visibility Creates Opportunities
Local plumbing businesses are more likely to gain new clients through word-of-mouth referrals, so it’s important to be active in your community. The key is to increase your visibility around town, so that more people will think of you when they need a plumber.
Here are some simple ways to increase your visibility:
- Introduce yourself to local small business owners
- Join the Chamber of Commerce to meet other business owners
- Sponsor a table or booth at local events
- Partner with local charities to host events
- Sponsor local sports teams
- Make time throughout the year for your whole team to work together with a volunteer organization or community project
6. Automate Customer Review Requests
Boost Your Reputation with Positive Reviews
It’s easy to forget to take the time to politely ask a satisfied customer for a review after a job has been completed. It’s also just as easy for business owners and office staff to forget to follow up. Not to worry. We have a great solution – field service software automation!
Field service software automation, like SAWIN, can automatically send review requests right after a job is completed. If you’re not currently a user, sign up for a short demo to explore the simple, easy process.
With automation, you can often set up post-job follow-up campaigns through email management systems to remind customers to leave reviews.
In your correspondence, make sure you link to multiple options where you accept reviews, such as Google, Yelp, and Facebook, so that people can leave reviews where they’re most comfortable.
7. Partner with a Local Builder
Increase Revenue with Strong Referral Relationships
Typically, when a person builds a home, they seek out a builder first who then recommends or subcontracts a plumber. Connect with local builders to see if they have any upcoming projects that will need water systems to be designed and installed. Share your knowledge, experience, and pricing with the builder to see if your plumbing company will be a good fit.
Creating a good relationship with a local builder helps increase the likelihood of getting customer referrals. Try joining professional groups and networking with builders at events, so you can start building strong referral relationships. By doing this, you can significantly increase your revenue and grow your business.
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